Mach E Launch
Role
Designer
Automotive UI, 2017-19
Ford Motor Co
I was part of the core team that designed the UI and HMI for the original launch of the Mustang Mach-E, Ford’s first all-electric vehicle. This was a foundational effort that helped define the digital experience for the next generation of EVs.
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Working across continents, I contributed to early concepting, UX exploration, interface design, and final production. We built a clean, scalable system that balanced innovation with usability, setting the tone for how Ford approached interaction design moving forward.
Main UI
The main UI system is broken into a few sections. From top to bottom we have System Controls, the Main Panel, Contextual Cards (Modular), and a Climate section with a physical knob. Below are some examples of how the UI Changes based on context (in this case weather).
Repeaters
A unique element of this HMI system is the repeaters. See how they work in the animated prototypes below.
